Last week, TechCrunch reported on rumors that Google was in “late-stage talks” to buy microblogging service Twitter.
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The British are looking very hard in the mirror these days. Perhaps it is related to the belief that the country is running out of money.

In any case, who would have thought that they would choose to give up mandatory education about the Second World War and begin teaching their children about Twitter and Wikipedia?
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Twitter.com continues to grow in popularity and importance in both the consumer and corporate worlds. No longer just a platform for friends to stay connected in real time, it has evolved into an important component of brand marketing. Unique visitors to Twitter increased 1,382 percent year-over-year, from 475,000 unique visitors in February 2008 to 7 million in February 2009, making it the fastest growing site in the Member Communities category for the month.  Zimbio and Facebook followed, growing 240 percent and 228 percent, respectively.
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About 6.5 million Australians belong to an online social network, and more than two-thirds of Internet users looked at other people’s content on social networking sites during 2008 according to Nielsen Online’s latest consumer generated media report. The most popular sites are Facebook – which showed 32 percent growth in 2008, MySpace, which recorded a 2 percent gain and Flickr, which grew by 14 percent. Among those who blog, MySpace was the favored vehicle, with almost one-third of users preferring it over any other site. Twitter penetration remains low – 7 percent – and about half of Australian Twitterers have been using it only since October 2008. That said, it is gaining popularity: users ranged it as the most stimulating social media activity.

 

For more information, please visit http://blog.nielsen.com/nielsenwire/global/aussie%e2%80%99s-thirst-for-social-media-soars/ttp://.

ROI is a hot topic.

Discussions surrounding the return on investment of social media have been prevalent lately, and with good reason. In a tightening economy, businesses are scrutinizing their spending and anxious to ensure that their resources are being allocated wisely.
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Twitter is one of the most rapidly adopted social media outlets on the Internet, and it’s growing by leaps and bounds each day. There is enormous value in just being a part of the conversations that are happening on Twitter, regardless of what your goals are for the channel.
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Social Media’s ’Gee-Whiz

Factor’ Must Die: Time to

Get Down to Business

Social media is cool! Blogging and podcasts are cool! We’re so cutting edge! Twitter is like the future here today, and no one knows about it!

Yeah, whatever.

The people looking at social media long and hard fall into a few camps, and I’m writing this for those who are scrunching their noses up and asking, “how exactly does this improve my business?”
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A recent study by Netpop Research serves to only further assert the fact that social media is rapidly changing the way brands operate, due to the increase of consumer control.
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Venture Capital Backer Says Search Is Reason It Walked Away From Facebook Deal.

NEW YORK (AdAge.com) — Twitter sees lucrative opportunities in search, albeit a different kind of search than what Google offers, and, as co-founder Biz Stone told Ad Age recently, “we’ll certainly be exploring those.”
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