Gone are the days of handwritten grocery lists and family calendars hanging on the fridge. Moms today have gone high-tech.
From cell phones to blogs, more and more mothers are using technology to organize their busy lives. According to Maria T. Bailey, author of Mom 3.0: Marketing with Today’s Mothers by Leveraging New Media & Technology and CEO of BSM Media, in 2009, moms will continue to leverage growing technologies and combine multiple high-tech devices to simplify their daily schedules.
BSM Media, Bailey’s mom-centric marketing firm, surveyed 3,000 mothers and found that 65% of them use five or more forms of technology everyday. As Bailey explains, “Moms today actually act in a 3.0 fashion using Web 2.0 technology.” From using cell phones to stay in contact with their families to using blogs to converse and connect with other mothers, moms are finding new ways to leverage existing technology to make their hectic lives easier. “Moms are driven by certain key emotional motivators,” says Bailey, “They want to feel connected to family, feel validated, and have a sense of accomplishment. Moms have discovered technology can help satisfy these emotional triggers.”
According to Bailey, cell phones are the most popular technology with these women. Her research found that most commonly, mothers use them to stay connected with their families through texting and to stay in touch with childcare providers. The next most popular technology moms use is social networking sites such as Facebook and MySpace. “Moms like using those sites because they can stay connected with family and friends, and 37% are using it to reconnect with old friends,” says Bailey. Research also showed that working moms are more likely to text using a cell phone than in-home moms, while in-home moms are more likely to use blogs and social networking sites. “The similarity between traditional working mothers and in-home mothers is that the majority are using some form of technology to gain specific purchasing information on products,” says Bailey.
for the rest of the article please visit http://www.econtentmag.com/Articles/News/News-Feature/Mom-3.0-Marketing-to-High-Tech-Moms-52710.htm
By Eileen Mullan – March 2009 Issue, Posted Feb 27, 2009
http://www.econtentmag.com/?ArticleID=52710
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Posted by kelly on Wednesday, April 22, 2009 at 4:25 pm
Filed under News · Tagged with advertising, brands, Campaign, children, consumers, Facebook, female, Google, internet, iphone, marketing, mobile, mom, mum, online, parenting, sales, Search, Social Media, technology, women, yahoo
WOMEN working out on Nintendo Wii Fit are helping to cause millions of dollars worth of damage to their homes.
In Britain alone, it has been reported that bungling fitness fiends have contributed to a $A41.5 million living room repair bill.
Flower pots, television sets and even pets have been sent flying by the high kicks and hula hoop motions of increasingly vigorous home exercise routines, Britain’s Telegraph newspaper reports.
Almost 20 per cent of women polled admitted having accidents after getting carried away in the living room with fitness routines such as those on the Nintendo Wii Fit.
Many of the 1000 women polled for women-only insurer Sheila’s Wheels admitted they had caused an average of $13.60 worth of damage to their homes in the last year with over-enthusiastic work-outs. That figure equates to a national yearly bill of $41.5 million – based on the Government’s estimate of the UK’s female population.
for the full article please visit http://www.news.com.au/technology/story/0,25642,23872749-5014108,00.html
Posted by kelly on Wednesday, April 22, 2009 at 3:55 pm
Filed under News · Tagged with female, gamer, games, mom, mum, nintendo, technology, wii, women
A university is to offer a master’s degree teaching students about social networking sites like Facebook, Twitter and Bebo.
The one-year course at Birmingham City University will consider social networking sites as communications and marketing tools.
The course, which will start next year, was advertised through a makeshift video on the university’s website.
Jon Hickman, the course convener, said he had received a good response from potential students and described what the course would entail.
He said: “It’s not for freaks or IT geeks, the tools learnt on this course will be accessible to many people.
“During the course we will consider what people can do on Facebook and Twitter, and how they can be used for communication and marketing purposes.
“There has been significant interest in the course already, and it will definitely appeal to students looking to go into professions including journalism and PR.”
for the full article please visit http://www.telegraph.co.uk/scienceandtechnology/technology/5073683/University-offers-social-media-degree-about-Facebook-Twitter-and-Bebo.html
BuzzCity, which provides wireless communities and consumer services, has announced the results of its quarterly Global Mobile Advertising Index. According to BuzzCity, the results show that the global recession is having little to no effect on mobile advertisers or user habits. The Index documents the growth of mobile Internet advertising and represents inventory sold across the BuzzCity Mobile Advertising Network in more than 200 countries globally. It indicates growth in the number of users accessing the mobile Internet, in spite of declining public confidence in the economy and security in the job market.
In the first three months of 2009, the BuzzCity Advertising Network delivered 8.5 billion paid advertising banners, an increase of 11% over the previous quarter. The top 10 countries by the number of paid advertising banners delivered in each are:
- Indonesia: 4.4 billion (23% growth)
- India: 842 million (+16%)
- United States: 527 million (+38%)
- South Africa: 428 million (-8 %)
- Egypt: 162 million (+8 %)
- Romania: 161 million (+9 %)
- China: 130 million (+67% )
- Philippines: 125 million (+8 %)
- United Kingdom: 113 million (+54 %)
- Bangladesh: 112 million (-16 %)
See full article at http://www.mobilemarketingmagazine.co.uk/2009/04/mobile-advertising-recessionproof-says-buzzcity.html
Posted by kelly on Tuesday, April 14, 2009 at 4:59 pm
Filed under News · Tagged with advertising, bluetooth, brands, Campaign, economic crisis, iphone, marketing, mobile, recession, ROI, sales, sms, technology
Package-Goods Brand Earns $1.28 Million in Sales From $1 Million Social-Media Campaign
Package-goods brands are still cautious about social media, figuring that the return on investment can’t be accurately measured. After all, marketing on Facebook or MySpace might generate a conversation but not necessarily a sale. Now, however, a method is emerging to relate one to the other, potentially eliminating a major impediment.
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Posted by kelly on Tuesday, April 14, 2009 at 4:13 pm
Filed under News · Tagged with brands, Campaign, consumers, Facebook, internet, marketing, myspace, online, PR, Public Relations, Social Media, technology
Last week, TechCrunch reported on rumors that Google was in “late-stage talks” to buy microblogging service Twitter.
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Posted by kelly on Wednesday, April 8, 2009 at 11:57 am
Filed under News · Tagged with Blog, blogger, brands, Campaign, Facebook, Google, internet, marketing, myspace, networking, Search, Social Media, technology, Twitter, twitterverse, yahoo
In October 2008, Apple co-founder Steve Wozniak, in an exclusive interview in the Daily Telegraph, made a prediction on the iPod’s imminent death.
“The iPod has sort of lived a long life at number one,” he says. This device will be as common as walkmans and transistor radios that it will eventually lose its favored place due to oversupply. “It’s kind of like everyone has got one or two or three. You get to a point when they are on display everywhere, they get real cheap and they are not selling as much,” explains Wozniak.
While not everyone believes Wozniak’s prediction, the days of the iPod’s tremendous growth could be over. In the midst of a recession, iPod users may see no need to buy new iPods or upgrade to a new one. An article in Business Week notes, “Growth for the music player franchise averaged more than 200% in 2006 and 2007, before falling to 6% in fiscal 2008.” Figures released last March by the NPD Group, a leading global provider of consumer and retail market research information, showed a 16% decline in overall iPod sales as of February this year.
Read more:
References:http://www.telegraph.co.uk/finance/newsbysector/mediatechnologyandtelecoms/3145691/Steve-Wozniak-interview-iconic-co-founder-on-the-iPod-iPhone-and-future-for-Apple.html [accessed 6 April 2009].
Neate, R., 2008. Steve Wozniak Interview: Iconic Co-founder on the iPod, iPhone, and Future for Apple. The Daily Telegraph [Online]. Retrieved at:
Read more here: Hesseldahl, A., 2008. Apple’s iPod Problem. Business Week [Online]. Retrieved at: http://www.businessweek.com/technology/content/dec2008/tc2008122_679456.htm [accessed 6 April 2009].
Elmer-Dewitt, P., 2009. Mac, iPod Sales Each Down 16% in February – NPD. Fortune on CNNMoney.com [Online]. Retrieved at: http://apple20.blogs.fortune.cnn.com/2009/03/16/mac-ipod-sales-each-down-16-in-february-npd/ [accessed 6 April 2009].
Posted by kelly on Wednesday, April 8, 2009 at 11:36 am
Filed under News · Tagged with apps, brands, consumers, economic crisis, iphone, mobile, recession, ROI, sales, technology
Moms are one of the Internet’s most desirable groups. eMarketer estimates that there were 35.3 million US mothers online in 2008, a number that is expected to reach 39.6 million by 2012. New communities and content sites for moms appear practically every day. Marketers and advertisers are constantly trying to reach this all-powerful group, who not only carry strength in their numbers but also in their purchasing power.
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Posted by Steve on Monday, April 6, 2009 at 5:02 pm
Filed under News · Tagged with blogger, Campaign, children, consumers, Facebook, female, Google, internet, marketing, mom, mother, mum, parenting, Social Media, technology, Twitter, women
According to research just released by MySpace.com, over 73,000 Australian mothers between the ages of 21-34 are using MySpace.com. Traditionally considered the realm of young adults or teens, these findings are consistent with Nielson’s demographic insights, which tell us 68% of the total Australian MySpace population, around 2 million users, are 18 years and above.
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Posted by kelly on Monday, April 6, 2009 at 3:37 pm
Filed under News · Tagged with blogger, brands, Campaign, children, consumers, female, Google, internet, marketing, mum, parenting, Social Media, technology, Twitter, women
EA Mobile has ported several games to various Apple iPods, and is making a big push now onto the iPhone and iPod Touch.
EA Mobile’s Travis Boatman–a fixture onstage at Apple’s last two iPhone software events–announced this news during a keynote address at the Game Developers Conference in San Francisco Tuesday. At some point this year, EA Mobile will release versions of franchises like Madden NFL, Wolfenstein, Command and Conquer, and NBA Live, according to PocketGamer.
Read the whole article here: by Tom Krazit
