Gone are the days of handwritten grocery lists and family calendars hanging on the fridge. Moms today have gone high-tech.
From cell phones to blogs, more and more mothers are using technology to organize their busy lives. According to Maria T. Bailey, author of Mom 3.0: Marketing with Today’s Mothers by Leveraging New Media & Technology and CEO of BSM Media, in 2009, moms will continue to leverage growing technologies and combine multiple high-tech devices to simplify their daily schedules.
BSM Media, Bailey’s mom-centric marketing firm, surveyed 3,000 mothers and found that 65% of them use five or more forms of technology everyday. As Bailey explains, “Moms today actually act in a 3.0 fashion using Web 2.0 technology.” From using cell phones to stay in contact with their families to using blogs to converse and connect with other mothers, moms are finding new ways to leverage existing technology to make their hectic lives easier. “Moms are driven by certain key emotional motivators,” says Bailey, “They want to feel connected to family, feel validated, and have a sense of accomplishment. Moms have discovered technology can help satisfy these emotional triggers.”
According to Bailey, cell phones are the most popular technology with these women. Her research found that most commonly, mothers use them to stay connected with their families through texting and to stay in touch with childcare providers. The next most popular technology moms use is social networking sites such as Facebook and MySpace. “Moms like using those sites because they can stay connected with family and friends, and 37% are using it to reconnect with old friends,” says Bailey. Research also showed that working moms are more likely to text using a cell phone than in-home moms, while in-home moms are more likely to use blogs and social networking sites. “The similarity between traditional working mothers and in-home mothers is that the majority are using some form of technology to gain specific purchasing information on products,” says Bailey.
for the rest of the article please visit http://www.econtentmag.com/Articles/News/News-Feature/Mom-3.0-Marketing-to-High-Tech-Moms-52710.htm
By Eileen Mullan – March 2009 Issue, Posted Feb 27, 2009
http://www.econtentmag.com/?ArticleID=52710
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Let’s talk about budgets.
It took a while.
Even though tens of millions of users were flocking to social media sites every day, most marketers stayed away. They either didn’t understand how to join the conversations—without sounding like shills—or they were frightened away by the prospect of associating their brands with questionable content.
But things are changing.
Companies are learning how to leverage social media and tap into the rising tide of consumers participating in social network sites, blogs, wikis and Twitter.
According to the “The ROI on Social Media Marketing” report from the Aberdeen Group, sponsored by Visible Technologies, marketers have developed the tools and methodologies to drive marketing ROI by listening to and learning from customers and prospects.
Originally posted on emarketer for the rest of the article go to http://www.emarketer.com/Article.aspx?R=1006989
BuzzCity, which provides wireless communities and consumer services, has announced the results of its quarterly Global Mobile Advertising Index. According to BuzzCity, the results show that the global recession is having little to no effect on mobile advertisers or user habits. The Index documents the growth of mobile Internet advertising and represents inventory sold across the BuzzCity Mobile Advertising Network in more than 200 countries globally. It indicates growth in the number of users accessing the mobile Internet, in spite of declining public confidence in the economy and security in the job market.
In the first three months of 2009, the BuzzCity Advertising Network delivered 8.5 billion paid advertising banners, an increase of 11% over the previous quarter. The top 10 countries by the number of paid advertising banners delivered in each are:
- Indonesia: 4.4 billion (23% growth)
- India: 842 million (+16%)
- United States: 527 million (+38%)
- South Africa: 428 million (-8 %)
- Egypt: 162 million (+8 %)
- Romania: 161 million (+9 %)
- China: 130 million (+67% )
- Philippines: 125 million (+8 %)
- United Kingdom: 113 million (+54 %)
- Bangladesh: 112 million (-16 %)
See full article at http://www.mobilemarketingmagazine.co.uk/2009/04/mobile-advertising-recessionproof-says-buzzcity.html
In October 2008, Apple co-founder Steve Wozniak, in an exclusive interview in the Daily Telegraph, made a prediction on the iPod’s imminent death.
“The iPod has sort of lived a long life at number one,” he says. This device will be as common as walkmans and transistor radios that it will eventually lose its favored place due to oversupply. “It’s kind of like everyone has got one or two or three. You get to a point when they are on display everywhere, they get real cheap and they are not selling as much,” explains Wozniak.
While not everyone believes Wozniak’s prediction, the days of the iPod’s tremendous growth could be over. In the midst of a recession, iPod users may see no need to buy new iPods or upgrade to a new one. An article in Business Week notes, “Growth for the music player franchise averaged more than 200% in 2006 and 2007, before falling to 6% in fiscal 2008.” Figures released last March by the NPD Group, a leading global provider of consumer and retail market research information, showed a 16% decline in overall iPod sales as of February this year.
Read more:
References:http://www.telegraph.co.uk/finance/newsbysector/mediatechnologyandtelecoms/3145691/Steve-Wozniak-interview-iconic-co-founder-on-the-iPod-iPhone-and-future-for-Apple.html [accessed 6 April 2009].
Neate, R., 2008. Steve Wozniak Interview: Iconic Co-founder on the iPod, iPhone, and Future for Apple. The Daily Telegraph [Online]. Retrieved at:
Read more here: Hesseldahl, A., 2008. Apple’s iPod Problem. Business Week [Online]. Retrieved at: http://www.businessweek.com/technology/content/dec2008/tc2008122_679456.htm [accessed 6 April 2009].
Elmer-Dewitt, P., 2009. Mac, iPod Sales Each Down 16% in February – NPD. Fortune on CNNMoney.com [Online]. Retrieved at: http://apple20.blogs.fortune.cnn.com/2009/03/16/mac-ipod-sales-each-down-16-in-february-npd/ [accessed 6 April 2009].
Free online bartering hub, Mumswap.com.au is determined to give mums an easier and more creative way to save money and ‘have it all’, including a very handy husband dedicated to doing jobs around the house that your current husband can’t, won’t, or doesn’t have the time or money to do.
According to market research firm Gartner, worldwide sales of smartphones totaled 38.1 million units in the fourth quarter of 2008–a year-over-year increase of 3.7%–and accounted for 12% of all mobile phones sold in the period.
Global smartphone sales for the year topped 139.3 million devices, up 13.9% over 2007.
“In general in 2008, the focus from vendors and operators on increasing their smartphone portfolios remained very strong. Samsung, RIM, HTC and Apple saw their volumes and share increase during 2008, thanks to their ability to offer compelling device experiences and touch interfaces.”
Read the rest of the story here: Gartner
In the new marketing and media ecosystem, some will fail, some will thrive, and all will have to evolve.
In 2007, Hewlett-Packard Company (HP) sponsored an online contest to design the skin of HP’s new special-edition entertainment laptop. The company promoted the contest selectively in 13 countries via the television, Web, and mobile channels of its media partner, MTV Networks. But word spread virally, and more than 8,500 entries poured in from 112 countries in just over a month. The contest site got more than 5 million hits, prompting HP to re-forecast sales to five times its original estimate. And it was “all because we opened the doors and allowed our customers to design our products,” says Mike Mendenhall, HP’s chief marketing officer.
Read more
Merchants are hard at work these days trying to influence customer choice. Here’s some new research that might help. Specifically, these researchers looked at how assortment size influences whether shoppers choose indulgent or practical products.
In one experiment, two groups of participants were shown pictures of ice cream, and were asked to select their preferred flavor. For each flavor, there was both a regular version (e.g., vanilla) and a reduced-fat version (e.g., reduced fat vanilla). The difference between the groups was this: in the “low-variety condition,” there were just two options available: one regular and one reduced fat. In the “high-variety condition,” there were 10 options available: five in each category.
Read the original post by Aner Sela, Jonah Berger and Wendy Liu.
Social Media’s ’Gee-Whiz
Factor’ Must Die: Time to
Get Down to Business
Social media is cool! Blogging and podcasts are cool! We’re so cutting edge! Twitter is like the future here today, and no one knows about it!
Yeah, whatever.
The people looking at social media long and hard fall into a few camps, and I’m writing this for those who are scrunching their noses up and asking, “how exactly does this improve my business?”
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