Gone are the days of handwritten grocery lists and family calendars hanging on the fridge. Moms today have gone high-tech.
From cell phones to blogs, more and more mothers are using technology to organize their busy lives. According to Maria T. Bailey, author of Mom 3.0: Marketing with Today’s Mothers by Leveraging New Media & Technology and CEO of BSM Media, in 2009, moms will continue to leverage growing technologies and combine multiple high-tech devices to simplify their daily schedules.
BSM Media, Bailey’s mom-centric marketing firm, surveyed 3,000 mothers and found that 65% of them use five or more forms of technology everyday. As Bailey explains, “Moms today actually act in a 3.0 fashion using Web 2.0 technology.” From using cell phones to stay in contact with their families to using blogs to converse and connect with other mothers, moms are finding new ways to leverage existing technology to make their hectic lives easier. “Moms are driven by certain key emotional motivators,” says Bailey, “They want to feel connected to family, feel validated, and have a sense of accomplishment. Moms have discovered technology can help satisfy these emotional triggers.”
According to Bailey, cell phones are the most popular technology with these women. Her research found that most commonly, mothers use them to stay connected with their families through texting and to stay in touch with childcare providers. The next most popular technology moms use is social networking sites such as Facebook and MySpace. “Moms like using those sites because they can stay connected with family and friends, and 37% are using it to reconnect with old friends,” says Bailey. Research also showed that working moms are more likely to text using a cell phone than in-home moms, while in-home moms are more likely to use blogs and social networking sites. “The similarity between traditional working mothers and in-home mothers is that the majority are using some form of technology to gain specific purchasing information on products,” says Bailey.
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By Eileen Mullan – March 2009 Issue, Posted Feb 27, 2009
http://www.econtentmag.com/?ArticleID=52710
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BuzzCity, which provides wireless communities and consumer services, has announced the results of its quarterly Global Mobile Advertising Index. According to BuzzCity, the results show that the global recession is having little to no effect on mobile advertisers or user habits. The Index documents the growth of mobile Internet advertising and represents inventory sold across the BuzzCity Mobile Advertising Network in more than 200 countries globally. It indicates growth in the number of users accessing the mobile Internet, in spite of declining public confidence in the economy and security in the job market.
In the first three months of 2009, the BuzzCity Advertising Network delivered 8.5 billion paid advertising banners, an increase of 11% over the previous quarter. The top 10 countries by the number of paid advertising banners delivered in each are:
- Indonesia: 4.4 billion (23% growth)
- India: 842 million (+16%)
- United States: 527 million (+38%)
- South Africa: 428 million (-8 %)
- Egypt: 162 million (+8 %)
- Romania: 161 million (+9 %)
- China: 130 million (+67% )
- Philippines: 125 million (+8 %)
- United Kingdom: 113 million (+54 %)
- Bangladesh: 112 million (-16 %)
See full article at http://www.mobilemarketingmagazine.co.uk/2009/04/mobile-advertising-recessionproof-says-buzzcity.html
In October 2008, Apple co-founder Steve Wozniak, in an exclusive interview in the Daily Telegraph, made a prediction on the iPod’s imminent death.
“The iPod has sort of lived a long life at number one,” he says. This device will be as common as walkmans and transistor radios that it will eventually lose its favored place due to oversupply. “It’s kind of like everyone has got one or two or three. You get to a point when they are on display everywhere, they get real cheap and they are not selling as much,” explains Wozniak.
While not everyone believes Wozniak’s prediction, the days of the iPod’s tremendous growth could be over. In the midst of a recession, iPod users may see no need to buy new iPods or upgrade to a new one. An article in Business Week notes, “Growth for the music player franchise averaged more than 200% in 2006 and 2007, before falling to 6% in fiscal 2008.” Figures released last March by the NPD Group, a leading global provider of consumer and retail market research information, showed a 16% decline in overall iPod sales as of February this year.
Read more:
References:http://www.telegraph.co.uk/finance/newsbysector/mediatechnologyandtelecoms/3145691/Steve-Wozniak-interview-iconic-co-founder-on-the-iPod-iPhone-and-future-for-Apple.html [accessed 6 April 2009].
Neate, R., 2008. Steve Wozniak Interview: Iconic Co-founder on the iPod, iPhone, and Future for Apple. The Daily Telegraph [Online]. Retrieved at:
Read more here: Hesseldahl, A., 2008. Apple’s iPod Problem. Business Week [Online]. Retrieved at: http://www.businessweek.com/technology/content/dec2008/tc2008122_679456.htm [accessed 6 April 2009].
Elmer-Dewitt, P., 2009. Mac, iPod Sales Each Down 16% in February – NPD. Fortune on CNNMoney.com [Online]. Retrieved at: http://apple20.blogs.fortune.cnn.com/2009/03/16/mac-ipod-sales-each-down-16-in-february-npd/ [accessed 6 April 2009].
EA Mobile has ported several games to various Apple iPods, and is making a big push now onto the iPhone and iPod Touch.
EA Mobile’s Travis Boatman–a fixture onstage at Apple’s last two iPhone software events–announced this news during a keynote address at the Game Developers Conference in San Francisco Tuesday. At some point this year, EA Mobile will release versions of franchises like Madden NFL, Wolfenstein, Command and Conquer, and NBA Live, according to PocketGamer.
Read the whole article here: by Tom Krazit
At this year’s Consumer Electronics Show (CES), the Consumer Electronics Association announced it expects mobile phone unit sales in 2009 to grow some 31 percent in North America, with global unit sales reaching approximately 1.2 billion.
The announcement validates the mobile market as a wellspring of untapped potential, but it also poses the challenge of how to effectively engage audiences increasingly selective about how, when, and where they buy.
Apple announced some major updates for the iPhone OS software this week that will become available to iPhone owners in June. The iPhone 3.0 software includes the ability to copy-and-paste, a landscape keyboard, and push notifications. However, none of these updates were as revolutionary as the new features Apple offered to iPhone application developers. The one to watch however is the ability to purchase items within an application.
Read the rest of the story here: Ben Parr - Mashable
