Gone are the days of handwritten grocery lists and family calendars hanging on the fridge. Moms today have gone high-tech.
From cell phones to blogs, more and more mothers are using technology to organize their busy lives. According to Maria T. Bailey, author of Mom 3.0: Marketing with Today’s Mothers by Leveraging New Media & Technology and CEO of BSM Media, in 2009, moms will continue to leverage growing technologies and combine multiple high-tech devices to simplify their daily schedules.
BSM Media, Bailey’s mom-centric marketing firm, surveyed 3,000 mothers and found that 65% of them use five or more forms of technology everyday. As Bailey explains, “Moms today actually act in a 3.0 fashion using Web 2.0 technology.” From using cell phones to stay in contact with their families to using blogs to converse and connect with other mothers, moms are finding new ways to leverage existing technology to make their hectic lives easier. “Moms are driven by certain key emotional motivators,” says Bailey, “They want to feel connected to family, feel validated, and have a sense of accomplishment. Moms have discovered technology can help satisfy these emotional triggers.”
According to Bailey, cell phones are the most popular technology with these women. Her research found that most commonly, mothers use them to stay connected with their families through texting and to stay in touch with childcare providers. The next most popular technology moms use is social networking sites such as Facebook and MySpace. “Moms like using those sites because they can stay connected with family and friends, and 37% are using it to reconnect with old friends,” says Bailey. Research also showed that working moms are more likely to text using a cell phone than in-home moms, while in-home moms are more likely to use blogs and social networking sites. “The similarity between traditional working mothers and in-home mothers is that the majority are using some form of technology to gain specific purchasing information on products,” says Bailey.
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By Eileen Mullan – March 2009 Issue, Posted Feb 27, 2009
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I saw a Facebook status update the other day from a busy working Mom. “waiting for Grace to finish practice so I have time to check in with Facebook”. How often do Moms……and Dads find themselves with a little a downtime and reach for their smart phone, ready to check in with their favorite, or multiple social networking site? Very often and growing is the answer. The recent “Power Moms” Study by Nielsen reports some findings that validate what we are seeing and hearing:
“Women ages 25 to 54 with at least one child are nearly twice as likely as the average American Internet user to provide frequent online advice about parenting and family issues (88% more likely), non-food household products (84% more likely), and beauty/cosmetics (82% more likely).
These “power moms” are also 51% more likely than average Web users to provide frequent online advice on clothes and fashion, food and beverage products (39% more likely than average), home decorating (36% more likely than average), and health, dieting and exercise (27% more likely than average).
“We’re seeing women using online avenues like email, online forums, and social networking websites to extend a role they’ve long held as information seekers and relationship builders,” Chuck Schilling, research director, agency and media analytics, Nielsen Online, noted. “Moms, in particular, look to the Web to connect with other parents for tips and support, and they aren’t afraid of new technologies – this group is nearly 25% more likely than average to author a blog.”
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Moms are one of the Internet’s most desirable groups. eMarketer estimates that there were 35.3 million US mothers online in 2008, a number that is expected to reach 39.6 million by 2012. New communities and content sites for moms appear practically every day. Marketers and advertisers are constantly trying to reach this all-powerful group, who not only carry strength in their numbers but also in their purchasing power.
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Michelle Obama was hugged and cheered by schoolgirls she told could be future world leaders
“Be the best that you can be,” Mrs Obama said.
Addressing a gathering of schoolgirls in London, the US First Lady urged her audience to have “confidence and fortitude” to determine their own success.
Mrs Obama choked up as she took to the stage to speak to the pupils at Elizabeth Garrett Anderson School in Islington, north London.
Fighting tears at one point, she described her audience as “the future leaders of Great Britain and this world”.
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CINCINNATI (Reuters) – Maternity leave. Affordable child-care. Flexible work arrangements. When first lady Michelle Obama said she wanted to help working women balance career and family, American moms applauded — and immediately came up with a wish-list of policy changes.
“I’m so psyched she is bringing this issue to the forefront,” said Geniene Pernotto, 43, a marketing director and single mother of one in Youngstown, Ohio.
Pernotto quit her demanding corporate job in New York City in exchange for a pay cut and shorter hours at a nonprofit in northeastern Ohio. But she laments that she had to choose.
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Free online bartering hub, Mumswap.com.au is determined to give mums an easier and more creative way to save money and ‘have it all’, including a very handy husband dedicated to doing jobs around the house that your current husband can’t, won’t, or doesn’t have the time or money to do.
According to research just released by MySpace.com, over 73,000 Australian mothers between the ages of 21-34 are using MySpace.com. Traditionally considered the realm of young adults or teens, these findings are consistent with Nielson’s demographic insights, which tell us 68% of the total Australian MySpace population, around 2 million users, are 18 years and above.
You turn 50, and you lose ground to your rivals. Suddenly the wealth of houses, dream cars and your ability to get as many Ken dolls as you want mean nothing: they’re out there lusting after younger dolls.
The British are looking very hard in the mirror these days. Perhaps it is related to the belief that the country is running out of money.
In any case, who would have thought that they would choose to give up mandatory education about the Second World War and begin teaching their children about Twitter and Wikipedia?
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Merchants are hard at work these days trying to influence customer choice. Here’s some new research that might help. Specifically, these researchers looked at how assortment size influences whether shoppers choose indulgent or practical products.
In one experiment, two groups of participants were shown pictures of ice cream, and were asked to select their preferred flavor. For each flavor, there was both a regular version (e.g., vanilla) and a reduced-fat version (e.g., reduced fat vanilla). The difference between the groups was this: in the “low-variety condition,” there were just two options available: one regular and one reduced fat. In the “high-variety condition,” there were 10 options available: five in each category.
Read the original post by Aner Sela, Jonah Berger and Wendy Liu.
