Gone are the days of handwritten grocery lists and family calendars hanging on the fridge. Moms today have gone high-tech.
From cell phones to blogs, more and more mothers are using technology to organize their busy lives. According to Maria T. Bailey, author of Mom 3.0: Marketing with Today’s Mothers by Leveraging New Media & Technology and CEO of BSM Media, in 2009, moms will continue to leverage growing technologies and combine multiple high-tech devices to simplify their daily schedules.
BSM Media, Bailey’s mom-centric marketing firm, surveyed 3,000 mothers and found that 65% of them use five or more forms of technology everyday. As Bailey explains, “Moms today actually act in a 3.0 fashion using Web 2.0 technology.” From using cell phones to stay in contact with their families to using blogs to converse and connect with other mothers, moms are finding new ways to leverage existing technology to make their hectic lives easier. “Moms are driven by certain key emotional motivators,” says Bailey, “They want to feel connected to family, feel validated, and have a sense of accomplishment. Moms have discovered technology can help satisfy these emotional triggers.”
According to Bailey, cell phones are the most popular technology with these women. Her research found that most commonly, mothers use them to stay connected with their families through texting and to stay in touch with childcare providers. The next most popular technology moms use is social networking sites such as Facebook and MySpace. “Moms like using those sites because they can stay connected with family and friends, and 37% are using it to reconnect with old friends,” says Bailey. Research also showed that working moms are more likely to text using a cell phone than in-home moms, while in-home moms are more likely to use blogs and social networking sites. “The similarity between traditional working mothers and in-home mothers is that the majority are using some form of technology to gain specific purchasing information on products,” says Bailey.
for the rest of the article please visit http://www.econtentmag.com/Articles/News/News-Feature/Mom-3.0-Marketing-to-High-Tech-Moms-52710.htm
By Eileen Mullan – March 2009 Issue, Posted Feb 27, 2009
http://www.econtentmag.com/?ArticleID=52710
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Let’s talk about budgets.
It took a while.
Even though tens of millions of users were flocking to social media sites every day, most marketers stayed away. They either didn’t understand how to join the conversations—without sounding like shills—or they were frightened away by the prospect of associating their brands with questionable content.
But things are changing.
Companies are learning how to leverage social media and tap into the rising tide of consumers participating in social network sites, blogs, wikis and Twitter.
According to the “The ROI on Social Media Marketing” report from the Aberdeen Group, sponsored by Visible Technologies, marketers have developed the tools and methodologies to drive marketing ROI by listening to and learning from customers and prospects.
Originally posted on emarketer for the rest of the article go to http://www.emarketer.com/Article.aspx?R=1006989
BuzzCity, which provides wireless communities and consumer services, has announced the results of its quarterly Global Mobile Advertising Index. According to BuzzCity, the results show that the global recession is having little to no effect on mobile advertisers or user habits. The Index documents the growth of mobile Internet advertising and represents inventory sold across the BuzzCity Mobile Advertising Network in more than 200 countries globally. It indicates growth in the number of users accessing the mobile Internet, in spite of declining public confidence in the economy and security in the job market.
In the first three months of 2009, the BuzzCity Advertising Network delivered 8.5 billion paid advertising banners, an increase of 11% over the previous quarter. The top 10 countries by the number of paid advertising banners delivered in each are:
- Indonesia: 4.4 billion (23% growth)
- India: 842 million (+16%)
- United States: 527 million (+38%)
- South Africa: 428 million (-8 %)
- Egypt: 162 million (+8 %)
- Romania: 161 million (+9 %)
- China: 130 million (+67% )
- Philippines: 125 million (+8 %)
- United Kingdom: 113 million (+54 %)
- Bangladesh: 112 million (-16 %)
See full article at http://www.mobilemarketingmagazine.co.uk/2009/04/mobile-advertising-recessionproof-says-buzzcity.html
Package-Goods Brand Earns $1.28 Million in Sales From $1 Million Social-Media Campaign
Package-goods brands are still cautious about social media, figuring that the return on investment can’t be accurately measured. After all, marketing on Facebook or MySpace might generate a conversation but not necessarily a sale. Now, however, a method is emerging to relate one to the other, potentially eliminating a major impediment.
Read moreWe need your HELP! $250US in it for you!
We have a business that users RFID technology that connects users to Social Media platforms on behalf of clients. We are already working on some exciting projects but things are moving so fast we haven’t had time to think of a Cool name we like!
Can you help us…We need something that is funky/fresh and just plain cool.
Just to clarify RFID means:
Radio-frequency identification (RFID) is the use of an object (typically referred to as an RFID tag) applied to or incorporated into a product, animal, or person for the purpose of identification and tracking using radio waves. Some tags can be read from several meters away and beyond the line of sight of the reader.
Most RFID tags contain at least two parts. One is an integrated circuit for storing and processing information, modulating and demodulating a radio-frequency (RF) signal, and other specialized functions. The second is an antenna for receiving and transmitting the signal.
There are generally two types of RFID tags: active RFID tags, which contain a battery and thus can transmit its signal autonomously, and passive RFID tags, which have no battery and require an external source to initiate signal transmission.
-Wikipedia
Lets remind you what the reward is. We are offering $250US (paid into a paypal account),
Enter/Terms:
1. THIS IS GENUINE
2. You need to follow SocialMediaMum on twitter and reply to us with your Name suggestion (and no, we dont just want followers)
For Example: @SocialMediaMum This is my ENTRY (dont forget to be a follower first)
3. Can enter as many names as you like
4. Need to have a Paypal account
5. Entries close: Fri 04/17/09, midnight AEST
6. if its down right stupid, it will not count as an entry
7. Obvious spam entries will result in immediate disqualification and the user will be blocked!
We need a minimum number of entries (approx 200, so there is a selection to choose from), so send it onto a friend and Retweet it!
Top ideas will be retweeted by us each day to #RFIDComp and of course to follow the status of the Competition
HAPPY NAMING!!!
Last week, TechCrunch reported on rumors that Google was in “late-stage talks” to buy microblogging service Twitter.
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In October 2008, Apple co-founder Steve Wozniak, in an exclusive interview in the Daily Telegraph, made a prediction on the iPod’s imminent death.
“The iPod has sort of lived a long life at number one,” he says. This device will be as common as walkmans and transistor radios that it will eventually lose its favored place due to oversupply. “It’s kind of like everyone has got one or two or three. You get to a point when they are on display everywhere, they get real cheap and they are not selling as much,” explains Wozniak.
While not everyone believes Wozniak’s prediction, the days of the iPod’s tremendous growth could be over. In the midst of a recession, iPod users may see no need to buy new iPods or upgrade to a new one. An article in Business Week notes, “Growth for the music player franchise averaged more than 200% in 2006 and 2007, before falling to 6% in fiscal 2008.” Figures released last March by the NPD Group, a leading global provider of consumer and retail market research information, showed a 16% decline in overall iPod sales as of February this year.
Read more:
References:http://www.telegraph.co.uk/finance/newsbysector/mediatechnologyandtelecoms/3145691/Steve-Wozniak-interview-iconic-co-founder-on-the-iPod-iPhone-and-future-for-Apple.html [accessed 6 April 2009].
Neate, R., 2008. Steve Wozniak Interview: Iconic Co-founder on the iPod, iPhone, and Future for Apple. The Daily Telegraph [Online]. Retrieved at:
Read more here: Hesseldahl, A., 2008. Apple’s iPod Problem. Business Week [Online]. Retrieved at: http://www.businessweek.com/technology/content/dec2008/tc2008122_679456.htm [accessed 6 April 2009].
Elmer-Dewitt, P., 2009. Mac, iPod Sales Each Down 16% in February – NPD. Fortune on CNNMoney.com [Online]. Retrieved at: http://apple20.blogs.fortune.cnn.com/2009/03/16/mac-ipod-sales-each-down-16-in-february-npd/ [accessed 6 April 2009].
According to research just released by MySpace.com, over 73,000 Australian mothers between the ages of 21-34 are using MySpace.com. Traditionally considered the realm of young adults or teens, these findings are consistent with Nielson’s demographic insights, which tell us 68% of the total Australian MySpace population, around 2 million users, are 18 years and above.
You turn 50, and you lose ground to your rivals. Suddenly the wealth of houses, dream cars and your ability to get as many Ken dolls as you want mean nothing: they’re out there lusting after younger dolls.
In the new marketing and media ecosystem, some will fail, some will thrive, and all will have to evolve.
In 2007, Hewlett-Packard Company (HP) sponsored an online contest to design the skin of HP’s new special-edition entertainment laptop. The company promoted the contest selectively in 13 countries via the television, Web, and mobile channels of its media partner, MTV Networks. But word spread virally, and more than 8,500 entries poured in from 112 countries in just over a month. The contest site got more than 5 million hits, prompting HP to re-forecast sales to five times its original estimate. And it was “all because we opened the doors and allowed our customers to design our products,” says Mike Mendenhall, HP’s chief marketing officer.
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