The Bluetooth Special Interest Group today officially launched Bluetooth 3.0 with some big claims for the short-range wireless standard. The biggest improvement for the new standard is speed, which jumps from a top transfer rate of 3 Mbps found in the current Bluetooth standard to 24 Mbps in 3.0, according to the Bluetooth SIG. Faster speeds are accomplished because 3.0 employs the 802.11 radio protocol–basically allowing the Bluetooth protocol to piggyback on a Wi-Fi signal when transferring large amounts of data like videos, music and photos.
However, laboratory tested speeds don’t always work out as advertised when used in everyday scenarios. Nevertheless, in an e-mail interview Michael Foley, executive director of the Bluetooth SIG, stands behind the speed claims adding that the average user will experience transfer rates between 22-26 Mbps with 3.0. This is a great advantage for devices that use an ad hoc connection, because it means you can transfer data between two devices at high speed without using a USB cable or logging on to a Wi-Fi network.
Other new and notable Bluetooth features include Unicast Connectionless Data giving 3.0 devices improved responsiveness and noticeably better battery life; and Enhanced Power Control which reduces the incidence of disconnects caused by movement such as placing a phone in pocket or purse.
For the rest of the article click Ian Paul, PC World
Apr 22, 2009 4:15 am
BuzzCity, which provides wireless communities and consumer services, has announced the results of its quarterly Global Mobile Advertising Index. According to BuzzCity, the results show that the global recession is having little to no effect on mobile advertisers or user habits. The Index documents the growth of mobile Internet advertising and represents inventory sold across the BuzzCity Mobile Advertising Network in more than 200 countries globally. It indicates growth in the number of users accessing the mobile Internet, in spite of declining public confidence in the economy and security in the job market.
In the first three months of 2009, the BuzzCity Advertising Network delivered 8.5 billion paid advertising banners, an increase of 11% over the previous quarter. The top 10 countries by the number of paid advertising banners delivered in each are:
- Indonesia: 4.4 billion (23% growth)
- India: 842 million (+16%)
- United States: 527 million (+38%)
- South Africa: 428 million (-8 %)
- Egypt: 162 million (+8 %)
- Romania: 161 million (+9 %)
- China: 130 million (+67% )
- Philippines: 125 million (+8 %)
- United Kingdom: 113 million (+54 %)
- Bangladesh: 112 million (-16 %)
See full article at http://www.mobilemarketingmagazine.co.uk/2009/04/mobile-advertising-recessionproof-says-buzzcity.html
Posted by kelly on Tuesday, April 14, 2009 at 4:59 pm
Filed under News · Tagged with advertising, bluetooth, brands, Campaign, economic crisis, iphone, marketing, mobile, recession, ROI, sales, sms, technology
Bluetooth technology may be the new golden goose for mobile marketing, but early adopters must handle it gingerly.
If one-to-one contact with consumers is marketing’s holy grail, could Bluetooth be the means to light the way? A growing number of mobile phones and devices are now equipped with wireless technology for sending and receiving files. Say goodbye to handing out paper flyers; Bluetooth gives proximity marketing a direct line to young, technologically savvy consumers.
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Now that over 60% of new mobile devices are Bluetooth enabled, marketers have an opportunity to leverage Bluetooth or proximity marketing to enhance or extend customer communications and / or campaigns.
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