I saw a Facebook status update the other day from a busy working Mom. “waiting for Grace to finish practice so I have time to check in with Facebook”. How often do Moms……and Dads find themselves with a little a downtime and reach for their smart phone, ready to check in with their favorite, or multiple social networking site? Very often and growing is the answer. The recent “Power Moms” Study by Nielsen reports some findings that validate what we are seeing and hearing:
“Women ages 25 to 54 with at least one child are nearly twice as likely as the average American Internet user to provide frequent online advice about parenting and family issues (88% more likely), non-food household products (84% more likely), and beauty/cosmetics (82% more likely).
These “power moms” are also 51% more likely than average Web users to provide frequent online advice on clothes and fashion, food and beverage products (39% more likely than average), home decorating (36% more likely than average), and health, dieting and exercise (27% more likely than average).
“We’re seeing women using online avenues like email, online forums, and social networking websites to extend a role they’ve long held as information seekers and relationship builders,” Chuck Schilling, research director, agency and media analytics, Nielsen Online, noted. “Moms, in particular, look to the Web to connect with other parents for tips and support, and they aren’t afraid of new technologies – this group is nearly 25% more likely than average to author a blog.”
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Last week, TechCrunch reported on rumors that Google was in “late-stage talks” to buy microblogging service Twitter.
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Moms are one of the Internet’s most desirable groups. eMarketer estimates that there were 35.3 million US mothers online in 2008, a number that is expected to reach 39.6 million by 2012. New communities and content sites for moms appear practically every day. Marketers and advertisers are constantly trying to reach this all-powerful group, who not only carry strength in their numbers but also in their purchasing power.
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According to research just released by MySpace.com, over 73,000 Australian mothers between the ages of 21-34 are using MySpace.com. Traditionally considered the realm of young adults or teens, these findings are consistent with Nielson’s demographic insights, which tell us 68% of the total Australian MySpace population, around 2 million users, are 18 years and above.
Truth be told, it’s kids, even twenty-somethings
MySpace became one of the country’s most-visited sites thanks to users under 30 who joined it to reconnect with long-lost friends. Facebook rose to prominence with a cadre of high school and college devotees who messaged about school, social outings and sports practice.
The fastest-growing social networking destination on the web these days is being driven by a very different demographic: older adults. They make up nearly double the visitors to Twitter.com as those under 30, according to new data from Nielsen Online.
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Twitter.com continues to grow in popularity and importance in both the consumer and corporate worlds. No longer just a platform for friends to stay connected in real time, it has evolved into an important component of brand marketing. Unique visitors to Twitter increased 1,382 percent year-over-year, from 475,000 unique visitors in February 2008 to 7 million in February 2009, making it the fastest growing site in the Member Communities category for the month. Zimbio and Facebook followed, growing 240 percent and 228 percent, respectively.
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About 6.5 million Australians belong to an online social network, and more than two-thirds of Internet users looked at other people’s content on social networking sites during 2008 according to Nielsen Online’s latest consumer generated media report. The most popular sites are Facebook – which showed 32 percent growth in 2008, MySpace, which recorded a 2 percent gain and Flickr, which grew by 14 percent. Among those who blog, MySpace was the favored vehicle, with almost one-third of users preferring it over any other site. Twitter penetration remains low – 7 percent – and about half of Australian Twitterers have been using it only since October 2008. That said, it is gaining popularity: users ranged it as the most stimulating social media activity.
For more information, please visit http://blog.nielsen.com/nielsenwire/global/aussie%e2%80%99s-thirst-for-social-media-soars/ttp://.
Soda Has Most Popular Page After President, in Collaboration Between Creators and Marketer
ROI is a hot topic.
Discussions surrounding the return on investment of social media have been prevalent lately, and with good reason. In a tightening economy, businesses are scrutinizing their spending and anxious to ensure that their resources are being allocated wisely.
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Twitter is one of the most rapidly adopted social media outlets on the Internet, and it’s growing by leaps and bounds each day. There is enormous value in just being a part of the conversations that are happening on Twitter, regardless of what your goals are for the channel.
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