I saw a Facebook status update the other day from a busy working Mom. “waiting for Grace to finish practice so I have time to check in with Facebook”. How often do Moms……and Dads find themselves with a little a downtime and reach for their smart phone, ready to check in with their favorite, or multiple social networking site? Very often and growing is the answer. The recent “Power Moms” Study by Nielsen reports some findings that validate what we are seeing and hearing:
“Women ages 25 to 54 with at least one child are nearly twice as likely as the average American Internet user to provide frequent online advice about parenting and family issues (88% more likely), non-food household products (84% more likely), and beauty/cosmetics (82% more likely).
These “power moms” are also 51% more likely than average Web users to provide frequent online advice on clothes and fashion, food and beverage products (39% more likely than average), home decorating (36% more likely than average), and health, dieting and exercise (27% more likely than average).
“We’re seeing women using online avenues like email, online forums, and social networking websites to extend a role they’ve long held as information seekers and relationship builders,” Chuck Schilling, research director, agency and media analytics, Nielsen Online, noted. “Moms, in particular, look to the Web to connect with other parents for tips and support, and they aren’t afraid of new technologies – this group is nearly 25% more likely than average to author a blog.”
By perianne for the rest of the post click perianne.wordpress.com
Last week, TechCrunch reported on rumors that Google was in “late-stage talks” to buy microblogging service Twitter.
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Truth be told, it’s kids, even twenty-somethings
MySpace became one of the country’s most-visited sites thanks to users under 30 who joined it to reconnect with long-lost friends. Facebook rose to prominence with a cadre of high school and college devotees who messaged about school, social outings and sports practice.
The fastest-growing social networking destination on the web these days is being driven by a very different demographic: older adults. They make up nearly double the visitors to Twitter.com as those under 30, according to new data from Nielsen Online.
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Twitter.com continues to grow in popularity and importance in both the consumer and corporate worlds. No longer just a platform for friends to stay connected in real time, it has evolved into an important component of brand marketing. Unique visitors to Twitter increased 1,382 percent year-over-year, from 475,000 unique visitors in February 2008 to 7 million in February 2009, making it the fastest growing site in the Member Communities category for the month. Zimbio and Facebook followed, growing 240 percent and 228 percent, respectively.
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About 6.5 million Australians belong to an online social network, and more than two-thirds of Internet users looked at other people’s content on social networking sites during 2008 according to Nielsen Online’s latest consumer generated media report. The most popular sites are Facebook – which showed 32 percent growth in 2008, MySpace, which recorded a 2 percent gain and Flickr, which grew by 14 percent. Among those who blog, MySpace was the favored vehicle, with almost one-third of users preferring it over any other site. Twitter penetration remains low – 7 percent – and about half of Australian Twitterers have been using it only since October 2008. That said, it is gaining popularity: users ranged it as the most stimulating social media activity.
For more information, please visit http://blog.nielsen.com/nielsenwire/global/aussie%e2%80%99s-thirst-for-social-media-soars/ttp://.
ROI is a hot topic.
Discussions surrounding the return on investment of social media have been prevalent lately, and with good reason. In a tightening economy, businesses are scrutinizing their spending and anxious to ensure that their resources are being allocated wisely.
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Twitter is one of the most rapidly adopted social media outlets on the Internet, and it’s growing by leaps and bounds each day. There is enormous value in just being a part of the conversations that are happening on Twitter, regardless of what your goals are for the channel.
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Social Media’s ’Gee-Whiz
Factor’ Must Die: Time to
Get Down to Business
Social media is cool! Blogging and podcasts are cool! We’re so cutting edge! Twitter is like the future here today, and no one knows about it!
Yeah, whatever.
The people looking at social media long and hard fall into a few camps, and I’m writing this for those who are scrunching their noses up and asking, “how exactly does this improve my business?”
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The Latest Social Media Buzzword? “Sponsored Conversation”
If you’re a regular reader of blogs – which we hope you are (you’re here aren’t you?) you may notice that occasionally something called a “sponsored post” pops up in a blog’s newsfeed. Sometimes the post is written by the sponsor themselves and sometimes it is written by a writer at the site.
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Ask Not What Women Bloggers Can Do for You … Getting Things Done in the Blogosphere
Rosie the Riverter – We Can Do It!
Recently a departing employee gave my partners and me framed prints of this iconic image of Rosie the Riveter, with a new subtitle: ‘BlogHer Inc., Founded 2005.’ The image is incredibly meaningful to me. I see it as an illustration of what my partners and I did when we got tired of hearing the question “where are the women bloggers?” In response, we established a business around this community. Rosie reminds me of a shared trait among women who blog about everything from parenting to politics: We have a compulsion to make things happen, especially when times are tough.
Read the original By Jory Des Jardins
As co-founder and President of Strategic Alliances for BlogHer, Jory Des Jardins is an innovator in online advertising, women’s media and Internet entrepreneurship. Jory can be contacted at jory@blogher.com.
Read all Jory’s MediaBizBlogger commentaries at Jory Des Jardin – MediaBizBlogger.
