Gone are the days of handwritten grocery lists and family calendars hanging on the fridge. Moms today have gone high-tech.
From cell phones to blogs, more and more mothers are using technology to organize their busy lives. According to Maria T. Bailey, author of Mom 3.0: Marketing with Today’s Mothers by Leveraging New Media & Technology and CEO of BSM Media, in 2009, moms will continue to leverage growing technologies and combine multiple high-tech devices to simplify their daily schedules.
BSM Media, Bailey’s mom-centric marketing firm, surveyed 3,000 mothers and found that 65% of them use five or more forms of technology everyday. As Bailey explains, “Moms today actually act in a 3.0 fashion using Web 2.0 technology.” From using cell phones to stay in contact with their families to using blogs to converse and connect with other mothers, moms are finding new ways to leverage existing technology to make their hectic lives easier. “Moms are driven by certain key emotional motivators,” says Bailey, “They want to feel connected to family, feel validated, and have a sense of accomplishment. Moms have discovered technology can help satisfy these emotional triggers.”
According to Bailey, cell phones are the most popular technology with these women. Her research found that most commonly, mothers use them to stay connected with their families through texting and to stay in touch with childcare providers. The next most popular technology moms use is social networking sites such as Facebook and MySpace. “Moms like using those sites because they can stay connected with family and friends, and 37% are using it to reconnect with old friends,” says Bailey. Research also showed that working moms are more likely to text using a cell phone than in-home moms, while in-home moms are more likely to use blogs and social networking sites. “The similarity between traditional working mothers and in-home mothers is that the majority are using some form of technology to gain specific purchasing information on products,” says Bailey.
for the rest of the article please visit http://www.econtentmag.com/Articles/News/News-Feature/Mom-3.0-Marketing-to-High-Tech-Moms-52710.htm
By Eileen Mullan – March 2009 Issue, Posted Feb 27, 2009
http://www.econtentmag.com/?ArticleID=52710
All Content Copyright © 1998-2009 EContentmag.com – All Rights Reserved
Let’s talk about budgets.
It took a while.
Even though tens of millions of users were flocking to social media sites every day, most marketers stayed away. They either didn’t understand how to join the conversations—without sounding like shills—or they were frightened away by the prospect of associating their brands with questionable content.
But things are changing.
Companies are learning how to leverage social media and tap into the rising tide of consumers participating in social network sites, blogs, wikis and Twitter.
According to the “The ROI on Social Media Marketing” report from the Aberdeen Group, sponsored by Visible Technologies, marketers have developed the tools and methodologies to drive marketing ROI by listening to and learning from customers and prospects.
Originally posted on emarketer for the rest of the article go to http://www.emarketer.com/Article.aspx?R=1006989
BuzzCity, which provides wireless communities and consumer services, has announced the results of its quarterly Global Mobile Advertising Index. According to BuzzCity, the results show that the global recession is having little to no effect on mobile advertisers or user habits. The Index documents the growth of mobile Internet advertising and represents inventory sold across the BuzzCity Mobile Advertising Network in more than 200 countries globally. It indicates growth in the number of users accessing the mobile Internet, in spite of declining public confidence in the economy and security in the job market.
In the first three months of 2009, the BuzzCity Advertising Network delivered 8.5 billion paid advertising banners, an increase of 11% over the previous quarter. The top 10 countries by the number of paid advertising banners delivered in each are:
- Indonesia: 4.4 billion (23% growth)
- India: 842 million (+16%)
- United States: 527 million (+38%)
- South Africa: 428 million (-8 %)
- Egypt: 162 million (+8 %)
- Romania: 161 million (+9 %)
- China: 130 million (+67% )
- Philippines: 125 million (+8 %)
- United Kingdom: 113 million (+54 %)
- Bangladesh: 112 million (-16 %)
See full article at http://www.mobilemarketingmagazine.co.uk/2009/04/mobile-advertising-recessionproof-says-buzzcity.html
You turn 50, and you lose ground to your rivals. Suddenly the wealth of houses, dream cars and your ability to get as many Ken dolls as you want mean nothing: they’re out there lusting after younger dolls.
At this year’s Consumer Electronics Show (CES), the Consumer Electronics Association announced it expects mobile phone unit sales in 2009 to grow some 31 percent in North America, with global unit sales reaching approximately 1.2 billion.
The announcement validates the mobile market as a wellspring of untapped potential, but it also poses the challenge of how to effectively engage audiences increasingly selective about how, when, and where they buy.
In the new marketing and media ecosystem, some will fail, some will thrive, and all will have to evolve.
In 2007, Hewlett-Packard Company (HP) sponsored an online contest to design the skin of HP’s new special-edition entertainment laptop. The company promoted the contest selectively in 13 countries via the television, Web, and mobile channels of its media partner, MTV Networks. But word spread virally, and more than 8,500 entries poured in from 112 countries in just over a month. The contest site got more than 5 million hits, prompting HP to re-forecast sales to five times its original estimate. And it was “all because we opened the doors and allowed our customers to design our products,” says Mike Mendenhall, HP’s chief marketing officer.
Read more
Soda Has Most Popular Page After President, in Collaboration Between Creators and Marketer
ROI is a hot topic.
Discussions surrounding the return on investment of social media have been prevalent lately, and with good reason. In a tightening economy, businesses are scrutinizing their spending and anxious to ensure that their resources are being allocated wisely.
Read more
I just read that in-game advertising company IGA Worldwide is struggling. Obviously the economic downturn isn’t helping anyone. But video games have stayed strong and as more games use Internet connections for new content, one would expect such a company to be doing well.
Read more
