I just read that in-game advertising company IGA Worldwide is struggling. Obviously the economic downturn isn’t helping anyone. But video games have stayed strong and as more games use Internet connections for new content, one would expect such a company to be doing well.

It appears that if IGA falters it may be its own fault, having made some bad deals for upfront payments. But that’s only part of the story. The bigger issue is that in-game advertising is not like other mediums and requires the industry as a whole to mature.

Read the original post: Dave Rosenberg