Social Media’s ‘Gee-Whiz Factor’ Must Die: Time to Get Down to Business

Social Media’s ’Gee-Whiz

Factor’ Must Die: Time to

Get Down to Business

Social media is cool! Blogging and podcasts are cool! We’re so cutting edge! Twitter is like the future here today, and no one knows about it!

Yeah, whatever.

The people looking at social media long and hard fall into a few camps, and I’m writing this for those who are scrunching their noses up and asking, “how exactly does this improve my business?”
For the rest of you who like to connect, who love the conversations, who’ve found their next water cooler… awesome. Keep doing that. I do. But I’m here to talk to those business-minded folks who have to explain to their bosses how blogging is going to sell more sandwiches.

Read the original post by Chris Brogan