Now that over 60% of new mobile devices are Bluetooth enabled, marketers have an opportunity to leverage Bluetooth or proximity marketing to enhance or extend customer communications and / or campaigns.

What is Bluetooth?

Bluetooth is an international wireless radio communication standard used primarily for mobile wireless headsets. Think of Bluetooth as a super short wave radio station – it only works in small localized areas. Bluetooth is also operator / network independent.

Read the orginal post by By Phil Barrett