Mom 3.0: Marketing to High-Tech #Moms
Gone are the days of handwritten grocery lists and family calendars hanging on the fridge. Moms today have gone high-tech.
From cell phones to blogs, more and more mothers are using technology to organize their busy lives. According to Maria T. Bailey, author of Mom 3.0: Marketing with Today’s Mothers by Leveraging New Media & Technology and CEO of BSM Media, in 2009, moms will continue to leverage growing technologies and combine multiple high-tech devices to simplify their daily schedules.
BSM Media, Bailey’s mom-centric marketing firm, surveyed 3,000 mothers and found that 65% of them use five or more forms of technology everyday. As Bailey explains, “Moms today actually act in a 3.0 fashion using Web 2.0 technology.” From using cell phones to stay in contact with their families to using blogs to converse and connect with other mothers, moms are finding new ways to leverage existing technology to make their hectic lives easier. “Moms are driven by certain key emotional motivators,” says Bailey, “They want to feel connected to family, feel validated, and have a sense of accomplishment. Moms have discovered technology can help satisfy these emotional triggers.”
According to Bailey, cell phones are the most popular technology with these women. Her research found that most commonly, mothers use them to stay connected with their families through texting and to stay in touch with childcare providers. The next most popular technology moms use is social networking sites such as Facebook and MySpace. “Moms like using those sites because they can stay connected with family and friends, and 37% are using it to reconnect with old friends,” says Bailey. Research also showed that working moms are more likely to text using a cell phone than in-home moms, while in-home moms are more likely to use blogs and social networking sites. “The similarity between traditional working mothers and in-home mothers is that the majority are using some form of technology to gain specific purchasing information on products,” says Bailey.
for the rest of the article please visit http://www.econtentmag.com/Articles/News/News-Feature/Mom-3.0-Marketing-to-High-Tech-Moms-52710.htm
By Eileen Mullan – March 2009 Issue, Posted Feb 27, 2009
http://www.econtentmag.com/?ArticleID=52710
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